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Small footprint, big impact - 5 steps to greener marketing

Changing our business was important, but we’re only one company. We wanted to find a way to help lots – so we put together five steps to greener marketing, called Small footprint, big impact. We want to show other companies how they can reduce the carbon footprint of their business, without compromising on the quality or effectiveness of their marketing material. They are only small steps, but if we all follow them it will have a big impact.

Step 1: Paper
Step 2: Format
Step 3: Printing
Step 4: The Internet
Step 5: Suppliers