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Step 4: The Internet

The most environmentally friendly way to communicate with your audience is to remove the use of paper, ink and printing entirely. Welcome to the internet!

The diagram below illustrates the benefit of the internet: you can reach a bigger audience, more quickly!

 


Recycling is great, but reducing the amount of materials we use is even better. Paper can only be recycled 6-8 times, before the fibres become too damaged to bind together. Reducing the amount we use and looking at alternative ways of communicating will help to conserve the planet’s natural resources. Using the internet helps you to achieve that. It’s a faster, cheaper and greener way of reaching your audience too. And you can reach a much wider audience. Generally each printed document reaches one person. If you put your document online it’s available to anyone with access to the internet.

If you would like to make the internet work harder for you - and take some of the pressure off the environment in the process - call us or email jonathan@alderandalder.co.uk.